The term is historically known in the retail industry in America as the day on which business began to turn a profit (in the ‘black’) after having operated at a loss (in the ‘red’) since January. Black Friday is also considered to be the official start of the Christmas shopping season.
Checkers is the first food retailer in South Africa to cut prices up to 50% off on a range of selected general merchandise, food and liquor items for Black Friday on 28 November.
South African consumers will have access to unbelievable specials at Checkers supermarkets and hypermarkets throughout South Africa.
Conscious of the strain consumers are underin the current economic climate, Checkers are introducing this one-day Black Friday promotion to kick start its broad range of promotions for the Christmas period.
Announcing the momentous promotion Neil Schreuder, marketing director of Checkers, said that the Checkers Black Friday promotion will bring some of the American excitement to their stores for Christmas but the multimillion rand price cuts will be a welcome gift for consumers in trying economic times.
“It will help consumers considerably with Christmas savings and we have pulled out all the stops to ensure SA consumers will get unprecedented deals this Friday. They have been carefully chosen to suit our customers’ shopping needs this time of year and we are confident that consumers will rush to take advantage of thisone day sales promotion of note,” said Schreuder.
All items are available during normal store trading hours, while stocks last and limited to three per customer. The deals will be advertised in the media nationally from Thursday, 27 November.
For more information and specific product details, visit
www.checkers.co.za. Alternatively,
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