Utilising the visual and audio elements of TLC's Talking Frames, Douglas Green Bellingham launched its Apple Tang Sours Bite campaign in upmarket nightclubs, bars and restaurants in and around Johannesburg, Durban and Cape Town, running until the end of October 2007. With a 36% alcohol percentage, Tang Bite far outweighs the original Apple Tang Sours which measured in at just 7% alcohol. If the promise of a shooter with far more kick didn't capture the attention of the targeted male only audience, then the seductive voice over of the "Bite Me" audio clip and attractive model teasing consumers with the static payoff line "3 Times more Wicked", certainly will. "The repeated use of this media type by DGB reiterates how effectively the platform has worked for them in capturing the lucrative young, funky target audience at an affordable price at the right time," says Andrew Kramer MD of TLC. "Brand building, awareness and adverts being at point of sale make perfect sense for the brand and its objectives, putting the consumer immediately in touch with the product." With the effective combination of audio and visual advertising in washrooms this spring, the "Bite Me" TLC campaign for DGB has spread the green fever.