The IAB
Bookmarks Awards honours those individuals, agencies and brands that have achieved excellence in digital creative work and execution. The event is in its seventh year since inception, with the 2015 celebrations set to be its biggest yet.
The winners will be announced at a ceremony at Turbine Hall in Newtown, Johannesburg on Thursday, 19 February, which is preceded by the inaugural IAB
Digital Summit in association with
BBC.com. 11 international speakers will participate in a multi-disciplinary forum to discuss the most recent innovations, trends, strategies, challenges and solutions in the field of digital media and marketing. Speakers include Matthew Bull from Bull Whitehouse, a IAB
Bookmarks International agency judge who in light of the dynamism of the digital industry will only reveal his topic at the summit.
The finalists in the 2015 IAB
Bookmarks Awards are:
Core Awards: Websites/Microsites/MobisitesBrand, Commercial & Retail WebsitesCapitec Bank Website - Quirk; Real Meal Revolution Website Revamp & Online Course - Lima Bean; Chas Everitt Website - Saatchi & Saatchi Synergize;
Lexus.co.za - Hellocomputer; and FCB Global Website - Hellocomputer.
MicrositesThe Penguin Run - Utopia; Meet Your Match: Whisky Profiler - Punk/King James Group; An ordinarily extraordinary South African Adventure Microsite - Fogg Experiential Design & Ireland Davenport Joint Entry; Smuggle the Rainbow. Taste the Rainbow - DDB South Africa; C-Class - No Alternative - iProspect South Africa;
The Journal - Hellocomputer; Ride Epic - Injozi; Samsung GALAXY S5 Be the First - Etiket;
SARIE Voorbladgesig van die Jaar 2014 in samewerking met Revlon - Media24/
SARIE magazine; New Golf R - OgilvyOne South Africa; Food Lover's Market LOVETHEBIKE Challenge - Voice Factory; HerdTracker - The world’s first app to track Africa’s great migration - Discover Africa; For the BOLD - Mortimer Harvey; Olmeca Switch On The Night - Hellocomputer; and GLA - #GLAadventure - iProspect.
Public Service sitesThe Penguin Run - Utopia;
Bookly - NATIVE VML; and
Social Feed - Hellocomputer.
Publisher sites (mass appeal)EYEWITNESS NEWS - Primedia Broadcasting;
www.etv.co.za - Creative Spark;
DRUM - Media24 (Pty) Ltd;
News24 Live - 24.com; DStv Portal - DStv Digital Media; and
Sowetan LIVE - Times Media Live.
Specialist Publisher sites (smaller, niche audiences)Between 10and5/
www.10and5.com - Between 10 and 5;
ZANEWS - Both Worlds;
What’sForDinner? - Liquorice & Mindshare;
Eatout.co.za relaunch - OnNet;
TheJuice – TheJuice;
The Journal - Hellocomputer;
Gearburn.com - Burn Media; Table Mountain Aerial Cableway Website - Flow Communications; and
DestinyConnect (
www.destinyconnect.com) - Creative Spark.
Core Awards: Advertising & Search Branded ContentOne Rand Man - King James Group/Society/Atmosphere; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa; Through the Eyes of a Child (“What do our children really learn from us?”) - Society/Punk/Atmosphere/King James Group; Kreepy Krauly Wrangler - Retroviral; Indie Channel - NATIVE VML; Life Surprises - Society/King James Group; Robertsons Masterclass - Liquorice; Johnnie Walker/Kings of Flavour/Branded Content - MECGroup; Sunlight #ShareTheHappy - Liquorice; New Golf R - OgilvyOne South Africa; and Castle Lager BraaiPhone - Retroviral.
Display advertisingThe Unskippable Skip Ad - Ireland/Davenport; FNB League of Innovators - Gloo; and Supersport We Are Brazil World Cup - Neo@Ogilvy.
Media PlanVodacom 20 Years - Lighthouse Digital; Flora It Takes A Village - Liquorice; BMW 2 Series - Are you 2 Enough? - Gloo & Vizeum; Capitec | Join Us & Oscar Sponsorship - PHD Media South Africa; Sage - Always On Media Plan - Neo@Ogilvy; Project Trapped - Saatchi & Saatchi Synergize; and
What’sForDinner? - Liquorice & Mindshare.
Native AdvertisingComedy Central ‘Own a piece of South Park’ - OgilvyOne South Africa; Castle Lite Cold Room - Liquorice; and Smirnoff Ice Double Black With Guarana - Explore The Night - MECGroup & AdVine.
Search MarketingWoolworths: Always On Media Campaign 2014 - Quirk; Chas Everitt Search Campaign - Saatchi & Saatchi Synergize; RE/MAX: Website Migration Recovery - R.O.I. Digital; Capitec | Credit Acquisition Campaign - PHD Media South Africa; Sun International SEO Campaign - Quirk; FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA - The-Media-Image; Direct Axis Illumination Campaign - Rogerwilco;
Dealfinder.co.za SEO/Organic Campaign - Clicks2Customers; Paid Search Driving Kalahari's Year On Year Growth - The-Media-Image; The Last Word: PPC - World Wide Creative; Varsity College Search Optimisation - THB Click; and Genesis Medical Scheme David vs Goliath SEO Campaign - Rogerwilco
Publisher Trade Marketing CampaignSony E3 Experience powered by Sony Experia Z2 - Burn Media.
Core Awards: Email Marketing Email CampaignWhat'sForDinner Wigwam - Liquorice.
Email PublicationSpree.co.za Newsletters -
Spree.co.za; and
First Thing & Weekend Thing Newsletter -
Daily Maverick.
Core Awards: Social, Community & PR Social Media Campaigns- One Rand Man - King James Group/Society/Atmosphere; FNB Ideas Can Help - Gloo; The Penguin Run - Utopia; PoloTag - OgilvyOne South Africa; Get me to 21 - Lowe and Partners Cape Town; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa;
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg; Unite Joburg - Publicis Machine; The Street Store - M&C Saatchi Abel; Dinnercam - Society/Atmosphere/King James Group; MWEB TweetSeat - Society / Atmosphere / King James Group; Magnum Pink & Black
Twitter Auction - Liquorice; Savanna Serenades - Quirk; FNB Adventures of RB - Lighthouse and Gloo; Whopper Your Selfie - King James Group /Punk/Society/Atmosphere; Chicken Licken’s ‘Secret Menu’ - Net#work BBDO; C-Class - No Alternative - iProspect South Africa; 60 days to #LIVEWITHHEART - Hellocomputer; Absa April Fools’ - Base2; Choma - NATIVE VML; Sunlight - Liquorice; South African Tourism #MeetSouthAfrica - Flow Communications;
Design Indaba Newsroom - Publicis Machine;
Sowetan Live - NATIVE VML; The Mirage Fuel Challenge - Gullan&Gullan Digital; SuperSport World Cup Live - Levergy; and
Social Feed - Hellocomputer.
Social Media PropertiesFNB Ideas Can Help - Gloo; Savanna Cider on Social - Quirk; Chamber of Mines South Africa: What’s yours is mined - Quirk; SuperSport social media - DStv Digital Media; Robertsons Herbs and Spices - Liquorice; Varsity College Digital Eco-System - THB Click; Magnum - Liquorice; Sunlight - Liquorice; and Three Ships Gets Social - Quirk.
Use of User Generated ContentBookly - NATIVE VML; FNB Ideas Can Help - Gloo; Whopper Your Selfie - King James Group/Punk/Society/Atmosphere;
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg; American Swiss Billboard Campaign - World Wide Creative; 60 days to #LIVEWITHHEART - Hellocomputer; Project Trapped - Saatchi & Saatchi Synergize; The Street Store - M&C Saatchi Abel; #ShareTheHappy Mxit - Liquorice; #EdgarsJika - M&C Saatchi Abel and #Kulula13 - NATIVE VML.
Core Awards: Application & Tools Browser-based SoftwareNews24 Elections Maps - 24.com; WeChatBuilder - Swipe Interactive; OMO Fast Kids - Liquorice; Vaseline Skin Analysis In 60 Seconds - Liquorice; Vicinity Adserver Platform - Vicinity; Meet Your Match - Punk/King James Group; Brandtribe - Techsys Digital; and Capitec Bank CMS platform - Quirk.
Games and gamification BMW 2 series - Gloo; PoloTag - OgilvyOne South Africa; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa; Ride Epic - Injozi; C-Class - No Alternative - iProspect South Africa; What’sForDinner Trolley Dash - Liquorice & Mindshare; MINILECTRIX - Gloo;
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg; and Citroen DS3 Cabrio Launch - iLogic.
Core Awards: Integrated/ Mixed MediaData Inspired Creative News24 Elections Maps - News24; #DSTVGuideme - NATIVE VML & DStv Digital Media; Discovery Healthy Company - BNRY; and
Sowetan Live - NATIVE VML.
Digital Instillations and activationsDesign Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg; The Penguin Run - Utopia; Magnum Pink & Black
Twitter Auction - Liquorice; Chocnology - NATIVE VML; PoloTag - OgilvyOne South Africa; Unite Joburg - Publicis Machine; Whisky Profiler: Sensorium - King James Group/Society/Punk; Dinnercam - Society/Atmosphere/King James Group; Crime Scene - Cinema Activation - Ireland/Davenport; MINILECTRIX - Gloo; Blok - an innovative off plan property sales kiosk and app - Formula D interactive; MWEB TweetSeat - Society/Atmosphere/King James Group;
The Walking Dead iPad Activation - Ireland/Davenport; Citroen DS3 Cabrio Launch - iLogic; Wi-Fi Hotspot - Ireland/Davenport; Twerk Activated Beer Machine - Liquorice; and Robertson's #Skydine - Liquorice.
Integrated Multi-platform campaignChocnology - NATIVE VML;
Bookly - NATIVE VML; Comedy Central ‘Own a Piece of South Park.’ - OgilvyOne Cape Town; One Rand Man - King James Group/Society/Atmosphere; Explore The Night - Isobar Cape Town; Project Trapped - Saatchi & Saatchi Synergize; FNB League of Innovators - Gloo; Whopper Your Selfie - King James Group/Punk/Society/Atmosphere;
Design Indaba, ABSA Sponsorship - Make Think Become Did - BNRY & Jupiter Drawing Room Johannesburg; Lucky Pet - It's Fish They're After - The Jupiter Drawing Room (Cape Town); Meet Your Match - King James Group/Punk/Society/Atmosphere; BMW 2 series - Gloo & Vizeum; Castle Lager ‘Braai App’ - Gloo; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa; Big Brother Africa - DStv Digital Media; RAB “On the Spot” Campaign - Quirk; Smirnoff 1818 ClubHouse Driver - Integrated Mixed Media - MECGroup; Choma - NATIVE VML; Made of Black - Isobar Cape Town; J&B - Shazam Integrated Multi-platform - MECGroup & AdVine; Hungry Lion - Lucky Bucket Integrated Campaign - Quirk; #OSCAREXTRA Pop-Up Radio Station - Primedia Broadcasting; Gumtree Extreme ReFresh - Ogilvy Public Relations Cape Town; Indie Channel - NATIVE VML; AXECESS launch campaign - Gorilla; Johnnie Walker - Kings Of Flavour - Integrated Mixed Media - MECGroup; and Chase the Yaris - Hellocomputer.
Integrated Mobile campaignBMW 2 series - Gloo & Vizeum; Bookly - NATIVE VML; Vodacom Soccer - V-Live & USSD Portals - MobiMedia; Amarula 25
th Birthday - Liquorice; PoloTag - OgilvyOne South Africa; Castle Lite Extra Cold Music - Liquorice;
Social Feed - Hellocomputer; #allinPirates - 140 BBDO; and Choma - NATIVE VML.
Core Awards: E-commerce Ecommerce-SiteSpree.co.za -
Spree.co.za; Vodacom online contract and upgrade applications - Vodacom; and Unilever Deals - Thumbtribe.
Core Awards: Mobile Mobile Application/ToolBookly - NATIVE VML; News24 Elections - 24.com; BMW 2 series - Gloo; Vodacom ‘Java App’ - Lighthouse and Gloo; Castle Lager "Braai App" - Gloo; Vicinity Adserver Platform - Vicinity;
Design Indaba, ABSA Sponsorship - Make Think Become DidBNRY - & Jupiter Drawing Room Johannesburg.
Mobile PublicationCastle Lite Extra Cold Mobile Music - Liquorice;
Huisgenoot Resepte &
YOU Recipes – Media24.
Mobile SiteNews24 Elections Mobile Site - 24.com;
Bookly - NATIVE VML;
Soccer Laduma - Swipe Interactive; and
www.gometro.co.za - Go Metro Pty Ltd.
Rich Media Advertising for Mobile DevicesNew Spin On Things - TBWA\Tequila\Johannesburg; and Johnson's Baby-Triple Baby Protection Rich Media - Mark 1 Media.
Craft Awards Editorial (media – news, magazines, radio, and TV stations/networks)mg.co.za - M&G; Cerebra Editorial - Cerebra; Anglo American: 2014
Mining Indaba - Ogilvy PR and Social@Ogilvy;
947 - Primedia Broadcasting;
Love Your Home digital magazine - Cerebra;
KFM - Primedia Broadcasting; and
BBC.com Africa - BBC.com Africa.
UX DesignCapitec Bank Website - Quirk; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa; PGP Capture - New Media Labs; Join Our Table - Injozi; New Golf R - OgilvyOne South Africa; and Mobi Real Estate Website - Prop Data.
Graphic DesignMeet Your Match - Punk/King James Group; PoloTag - OgilvyOne South Africa; Capitec Bank Website - Quirk; Join Our Table - Injozi; FNB League of Innovators - Gloo; Explore The Night - Isobar Cape Town; BMW 2 series - Gloo;
The Journal - Hellocomputer; and Olmeca Switch On The Night - Hellocomputer.
Tech. InnovationChocnology - NATIVE VML;
Bookly - NATIVE VML; Amarula 25
th Birthday - Liquorice; Ride Epic - Injozi; SnappBox - Snapplify; PUMA ‘Visar’ - Gloo; Blok app - a new tool for off plan property sales - Formula D interactive;
Webfluential - Webfluential; FNB Joburg Art Fair - Gloo; Smuggle the Rainbow. Taste the Rainbow. - DDB South Africa; ZoomPress 2.0 - Kazazoom; and Anglo American Mining Indaba Interactive Projection Table - HKLM and The Kinetic.
CopywritingThe Penguin Run - Utopia; Comedy Central ‘Own a Piece of South Park.’ - OgilvyOne Cape Town; Med-Lemon Sick Tweets - 140 BBDO; FNB League of Innovators - Gloo; and One Rand Man - Society/King James Group.
Use of online video, audio and musicSmuggle the Rainbow. Taste the Rainbow. - DDB South Africa; #RoadToRancho - MotionCityFilms;
The Walking Dead iPad Activation - Ireland/Davenport; Meet Your Match - Punk/King James Group; and Indie Channel - NATIVE VML.
NewswireTEAMtalk Media Newswire - TEAMtalk Media; APO (African Press Organization) - APO; and Direct Axis Illumination Campaign - Rogerwilco.
Research and Insights ProjectsVaseline Skin Analysis In 60 Seconds - Liquorice; Understanding Financial Literacy & Debt in Low LSM Youth - NATIVE VML; and Nedbank - DigitLab.
Individual & Team Awards Best Editorial TeamZANEWS - Both Worlds;
Daily Maverick -
Daily Maverick; Burn Media - Burn Media;
Between 10and5 -
Between 10 and 5;
Huisgenoot,
YOU and
DRUM editorial team - Media24 (Pty) Ltd; South African Tourism - Flow Communications;
Soccer Laduma Editorial Team -
Soccer Laduma; and Social@Ogilvy Editorial Team - Social@Ogilvy.
Best Digital/Media StrategistKlaus Germann - Hellocomputer; Mike Jones - NATIVE VML; Sarietha Engelbrecht - Media24 Magazines; Jessica van der Westhuyzen - NATIVE VML; and Catherine Murray - Creative Spark.
Best Creative/Designer/Copywriter/Content WriterRyan McManus - NATIVE VML; Emma Carpenter - Quirk; and Emile Rohlandt - Hellocomputer.
Best Young GunChristopher Cannoo - Saatchi & Saatchi Synergize; Joe Crann - Soccerladuma; Myka Hecht-Wendt - Saatchi & Saatchi Synergize; Victoria Smith - Saatchi & Saatchi Synergize; Sam Wells - Hellocomputer; Matthew Crisp - Liquorice; and David Tshabalala - SoulProviders.
Best Community Manager/Social Media MarketerDonovan White - NATIVE VML; Keenan Harduth - Cerebra; and Wilmer Müller -
Huisgenoot.
Best Account/Client Service ManagerChantal Brunette - NATIVE VML; and Estelle Visser - Saatchi & Saatchi Synergize.
Best Search MarketerBrett Pringle – Rogerwilco; Andre Wilkinson - Saatchi & Saatchi Synergize; and Graeme Stiles - Quirk.
Best JournalistRichard Poplak -
Daily Maverick; Ranjeni Munusamy -
Daily Maverick; Thomas Holder - Primedia Broadcasting; Angus Powers - Union Sports Mag; Aletta Gardner - Primedia Broadcasting; and Stuart Thomas - Burn Media.
Best EditorBranko Brkic -
Daily Maverick; Alix-Rose Cowie -
Between 10 and 5; Wilmer Muller -
Huisgenoot; Adrian Ephraim -
M&G; Izak Minnaar - SABC Digital News; Amanda Moore -
EYEWITNESS NEWS - Primedia Broadcasting; Michelle Atagana -
Burn Media and Stuart Thomas -
Burn MediaBest BloggerDiary of a Zulu Girl -
Diary of a Zulu GirlBest Ad-Ops TeamMECGroup Ad Ops - MECGroup; Sizmek - Sizmek; and Mark 1 Ad Ops Team - Mark 1 Media.
Jarred Cinman, IAB chairperson, says “The re-imagined IAB
Bookmark Awards are one of the many initiatives planned by the IAB to grow, support and sustain a vibrant digital industry. We say congratulations to all our finalists, we look forward to awarding
Pixels to the worthy winners on the night.”
For more information on the IAB
Bookmarks Awards,
click here.