Ogilvy Johannesburg has been awarded the entire portfolio of AVI Retail Snacking Brands (previously National Brands Biscuits and Snacks) - which includes Bakers (Tennis, Eat Sum Mor, Romany Creams, Blue Label Marie and Jambos), Pyotts (Provita, Salticrax, VitaSnack); and Willards (Crinkle Cut, Original Cut, Cheese Curls, Flings and Cheasnaks).
AVI Snacking Brands Marketing Director, Julliette Morrison says, “We are looking forward to a long and fruitful relationship with Ogilvy, a leading agency in South Africa, and are confident that they will add value to our brands and our business”.
Ogilvy’s win of the Softline Pastel account, marks yet another achievement for the agency.
Lara Nahon, Director (Business Development), Softline Pastel says, “The appointment of Ogilvy as a new partner in our business is an important component of our strategy to further grow and develop the brand in South Africa and across Africa”.
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