By combining new Augmented Reality Technology and beautiful collectable bottles, Appletiser is helping everyone step up the romance in their lives.
Appletiser has used Augmented Reality to make three unique, interactive 3D animated characters come to life with their new limited edition 275ml collectable pack. AR-technology allows consumers to use their smartphone or tablet to see computer-generated objects and characters interact with your real-world environment in three dimensions.
With Appletiser’s new collectible pack, people are able to watch three fun characters come to life right in front of their eyes.
How it works:
Appletiser has created three distinct characters for their 275ml collectable campaign. They are Johnny Appleseed (a quirky male character who hasn’t had much luck in the love department), Apple Blossom (a beautiful, sexy and sensational female character who is looking for love) and QP1D (he is not your average cupid, instead of a bow and arrow he uses a bazooka to make people fall in love, instead of wings he also has a hovercraft).
To experience Appletiser’s AR, people can simply download the APPletiser App from the IOS App Store, Google’s Play Store or by visiting www.appletiser.co.za and use it to scan the bottom label of their purchased 275ml Collectable Appletiser bottle.
Once the bottle has been scanned, either Johnny Appleseed, Apple Blossom or QP1D will start entertaining users with a hilarious series of AR clips that vary depending on the three variations of the bottom labels which are: Love, Romance and Dream.
The real magic happens when users scan two bottles with two different bottom labels together at the same time – this will prompt Johnny, Apple and QP1D to interact with each other in various entertaining ways, right in front of their eyes. In other words, users would need to put different bottom label bottles together to see the nine different character interactions come to life. For example, a Love and Romance label combination will have a different interaction to a Romance and Dream combination and to a Love and Dream interaction, and so on.
Augmented Reality is not the only special aspect about the Appletiser collectable pack. The 275ml bottles have been designed to be collectables. There are 28 specially designed labels that relate to romance. With fun and quirky sayings like "I got it from my Mamma", "Wild Thing", "Hugs and Kisses" one can make one's special someone, crush or friends feel loved with these unique limited edition bottles.
"We felt that this would be the perfect way to combine beautiful art and amazing technology to help our fans to break the ice and hopefully start some fun conversations and maybe even some new friendships or relationships," says Serena Ramiah brand manager for Appletiser "We are really excited at employing this relatively new technology in such a unique, innovative way and we believe our fans will love the experience of interacting with the characters as well as collecting the beautiful bottles."
The limited edition 275ml collectable pack will be in selected stores in March and will be available for the Appletiser and Grapetiser ranges.
For more information about the Appletiser AR experience, visit their website.
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