The Awards ceremony takes place on Thursday, 22 October.

The nominees are: 

Best Integrated Campaigns:

FMCG

Liquorice (Vaseline Skin App); Mindshare (Celebrating 25 Years of Chocolate & Ice Cream Pleasure); and Carat (Made of Black)

Transport

Vizeum South Africa (BMWi Born Electric); and Gloo @ Ogilvy (PoloTag).  

B2B

OMD FUSE (Standard Bank, Business Banking, Bizconnect).  

Other Goods

PHD Media (Front Cover Competition – Canon Front Cover); Starcom (Samsung Galaxy S6); and Carat & BOO! Media (#Makeithappen).  

Retail

MediaShop (Hungry Lion Lucky Bucket Campaign); PHD Media South Africa (Gumtree Secret Stash); and PHD Media (Renovating Billboard - Chamberlains)

Cause Related

PHD Media (See what good Food can do); Liquorice (OMO Fast Kids); and Mindshare (Helping Spaza owners move their communities forward). 

Financial 

East Coast Radio/Mediamark (Comrades Marathon, Do Great Things); Liquorice (#TweetDreams); and Native VML/MediaShop (Nedbank Ke Yona Team Search).  

Media

Vizeum South Africa (BMW Connected Drive); Vizeum Cape Town (Santam App); and Cinemark (Cadbury Dairy Milk Marvellous Creations).  

Best Branded content campaign:

Native VML (Nedbank Ke Yona Team Search); Playmakers (KFC Cricket Kids stretching with Proteas); Carat (Made of Black); Ultimate Media (Old Mutual Live – Two Oceans Marathon); and OMD Fuse (Standard Bank, Business Banking, Bizconnect). 

Best Experiential/Event campaign:

Mindshare (Magnum Pleasure Store); On Point PR (Football Fan Fashion); Liquorice (Celebrate Magnum); Joe Public (Design Indaba).

Best Online Campaign:

Vizeum South Africa (BMWi Born Electric); PHD South Africa (Inflation Bulldog); Vizeum South Africa (BMW Connected Drive); Vizeum Cape Town (Santam App); and Liquorice (Instant Inspiration)

Best Social Media Strategy:

Liquorice (Battle of the Spreads); Liquorice (#TweetDreams); Vizeum South Africa (BMW Connected Drive); and PHD Media (#MyCity - Photography Competition)

Best Use of Mobile:

Mobitainment (Red Bull Kas’Lami Festival Thembisa); Cape Peninsula University of Technology (CPUT Mobile); Liquorice (OMO Fast Kids); Vizeum Cape Town (Santam App); Gloo @ Ogilvy (Uber Test Ride)

Best Pro Bono Campaign:

Popimedia (Like Change); and Playmakers (ABSA #ProudlyAfrican)

Best Use of Technology:

PHD Media (Talking Billboards); PHD Media (Suburb Targeting); MediaShop (Hungry Lion Lucky Bucket Campaign); and Gloo @Ogilvy (KFC Soundbite)

Best Sponsorship:

Playmakers (KFC Mini Cricket – Stretching with Kids); and Native VML (Nedbank Ke Yona Team Search)

Best Contribution by a Media Owner:

East Coast Radio/Mediamark (Comrades Marathon, Do Great Things); Mediamark (Gumtree Secret Stash); United Stations (Nedbank Kaya bizz Sponsorship); and Native VML (Nedbank Ke Yona Team Search)

Best use of a Small Budget:

Mobitainment (Redbull Kas’Lami Festival Tembisa); and Mindshare (Relieving a Marketing Headache, Grandpa). 

Ignition Award (Students)
To be announced later. 

For more information, visit www.amasa.org.za. Alternatively, connect with them on Facebook or on Twitter.