Ogilvy & Mather (O&M) South Africa, the integrated agency for the digital age, announced on Thursday, 22 October that it is the leading South African agency group in the 2015 Loeries Official Rankings, with its specialist digital agency, Gloo@Ogilvy, taking the number one spot in the digital agencies table.
The
rankings, released by
The Loeries and The Creative Circle on Wednesday, 21 October, is calculated on points scored by advertising agencies and brands throughout the
Loeries Awards weekend that took place in August.
“We’re delighted to top the rankings this year. The winning teams certainly deserve the ranking after their effort and amazing work this year,” says Pete Case, CEO,
Ogilvy & Mather South Africa. “Thank you to everyone that pushed the limits of creativity, and to our clients for entrusting us in driving their brands.”
A highlight from the weekend was the awarding of the only SA
Grand Prix to O&M Johannesburg and client KFC South Africa in the
Digital and Interactive category for
KFC’s “SoundBite”.
Developed by Gloo@Ogilvy in Johannesburg, “SoundBite” is a new one-of-a-kind music platform turning the store’s regular tables into interactive audio tables. These allow customers to touch table graphics and play tracks by local artists. By placing their elbows on the surfaces, sound waves are transmitted through their arms to their ears using innovative ‘bone technology’, creating a unique engagement with KFC’s in-store experience, but also creating upliftment in the local music scene.
In total, the Group’s offices in Cape Town and Johannesburg took home one Grand Prix, five Gold, seven Silver, 19 Bronze and three Craft Certificate Awards across clients Audi, BP, Comedy Central, Multichoice DStv, KFC, Suntory/Lucozade and Volkswagen SA.