Grey scooped Agency of the Year with three Gold awards, four Silvers and two. The agency was also rewarded with €100 000-worth of free advertising spots from Euro Effies partner, Euronews.
Gold awards were awarded to ZenithOptimedia for their Aygo. Go fun yourself. campaign created for Toyota Motor Europe, to TMW Unlimited for the campaign Turn off to turn on created for Reckitt Benckiser and to Grey London for the campaign Gillette BODY created for Procter & Gamble.
Silvers were awarded to TMW Unlimited and Reckitt Benckiser for Turn off to turn on, JWT London and Mondelez for their Coffee Vs. Gangs campaign, Grey London and Procter & Gamble for Fairy: the longer lasting brand legend and ‘Gillette BODY.
A bronze award went to Grey London for their Sweeet campaign created for United Biscuits.
Twenty winners from five countries across Europe were selected by an international jury of senior agency and client representatives chaired by Josep Hernandez, senior director of communications planning at Mondelez International, with the United Kingdom winning nine awards, Germany seven and Denmark two. Agencies from Spain and France walked away with one Euro Effie Award each.
The prestigious Grand Prix for outstanding work was presented to DDB Berlin GmbH and Deutsche Telekom for their campaign Travel & Surf. Through their humorous mockumentary, Wi-Fi Dogs, they changed roaming behaviour and grew their user base. Delivering the message of Look for the fun. Not for the Wi-Fi, the campaign relaxed phone users who live in fear of a big bill when travelling.
For the first time, the Euro Effie Awards presented the FEPE International Best use of Out of Home Award to Swiss agency Rod Kommunikation and the Swiss Federal Office of Public Health for their LOVE LIFE – no regrets campaign. The Award recognised their exceptional use of Out of Home where they created a number of print ads to raise awareness on HIV and safer sex. The posters were distributed around the country making the campaign the most talked about in Switzerland and Lichtenstein in 2014.
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