The media sales company, along with partner East Coast Radio, also earned a further nomination in the same category as well as a Best Integrated Campaign nomination for the Old Mutual campaign, ‘Do Great Things’.

The successes highlight Mediamark’s continued strength as a sales representative for South Africa's leading regional radio stations, its growing influence in the digital space, and its ability to conceptualise and orchestrate campaigns that span multiple channels and media. The AMASA Awards exist to celebrate successful ‘all-rounder’ media campaigns; ones which are based on sound insights, underpinned by great ideas, followed through with a perfectly executed strategy to achieve outstanding and measurable results – all the while celebrating innovation.

Says Cindy Diamond, Group sales director at Mediamark: “We are delighted to have received this recognition from AMASA - it will inspire us to keep doing better as we work with the country’s leading brands and agencies. In addition, we’d like to thank our clients, Gumtree and PHD Network, for inspiring and supporting such an innovative campaign. The success of ‘Secret Stash’ shows how powerful creative multichannel campaigns can be in amplifying a message for our clients, increasing its impact, and extending its reach.”

Mediamark, working with its creative division Lab42 and MTN Station of the Year, Jacaranda FM, created the ‘Secret Stash’ for Gumtree - a mystery box concept that had people buzzing for weeks in face-to-face communication, on the airwaves, and on social media. The campaign leveraged regional radio, social media, TV, outdoor, digital display advertising, and real-world activations to drive massive hype for Gumtree.

“For us, the magic of this campaign came from how we combined our assets to exceed the client’s expectations,” says Diamond. “We have a creative lab that delivers innovative ideas in Lab 42; access to 5.2 million listeners each week through regional radio stations East Coast Radio, Gagasi FM, Heart FM, Jacaranda FM and Smile FM; a combined digital audience of 3.6m unique users; and a great events division. On its own, each is powerful. Together, they add up to far more than the sum of their parts.”

Talib Sadik, managing director at Mediamark, adds: “This award shows that we're on the right track to achieve our goal of becoming the leading media marketing solutions provider in Africa. We have a strong team who are prepared to do what it takes to help our clients meet their business goals and get good ROI from converged campaigns.”

“They are dedicated and innovative, always ready to come up with new ideas and new ways of doing things. Congratulations to them all and a big thank you to our media owner partners and our clients for their ongoing support and trust.”

For more information on Mediamark, visit www.mediamark.co.za. Alternatively, connect with them on Facebook or on Twitter.