Bertish will be speaking to a packed audience of top creative thinkers, designers and storytellers from all over Europe about how he used a form of Design Thinking to help him beat cancer with Cancer Dojo. And how he is harnessing mobile technology, psychoneuroimmunology and gaming psychology to assist other people facing disease and big challenges.

The three day conference and festival, in partnership with Google, hosts over 23 top creative industry speakers from around Europe and the world in the multi-story Teatro Franco Parenti Theatre in the heart of Milan. The festival will run workshops, master classes and creative discussions on the subjects of creativity, digital media and communication design.

For more information on the IF Italians Festival, visit