In-store advertising specialists, Fashion Media, ran a two-week national campaign which utilised natural elements such as wood, light and the desert as central themes, and featured Johnny Depp.

“We created an eye-catching display consisting of a desert landscape with a curved backdrop, a Dior display unit and four small panels which were edge-lit with LED lights,” says Fashion Media’s Sean Reed.  

“To supplement the arresting main display, we utilised our sensomatic sleeves, activation pads, A1 posters and branded gondola advertising platforms to really dominate the Edgars and Red Square stores, offering Dior great brand exposure,” Reed says. “This was a true masterpiece which depicted the essence of the brand.”

According to Dior, the Sauvage man follows a cult of elegance, class, good humour and seduction. Revolutionary in 1966, Eau Sauvage was the first men's fragrance by the House of Dior.

For more information, visit www.fashionmedia.co.za. Alternatively, connect with them on Facebook.