This specialist store, situated in Hyde Park Corner in Johannesburg, will showcase the brand’s expertise in women’s denim, offering a wide range of modern jeans designs that compliments the female shape as a well a fully tailored shopping experience.
Projected by G-Star’s in-house 3D Design department and womenswear designers, the women’s store highlights the feminine side of RAW. G-Star’s “unexpected combinations” philosophy - believing that innovation comes from combining contrasting elements - is exemplified in the store design.
The store features concrete panels with soft white rounded edge finishing, parquet flooring, combined with long curtains in heavy industrial fabrics with chic leather details.