“With one-million-plus visits to the site predicted this festive season, the deal is significant as it combines two of the largest online catalogue sites in South Africa,” says Marc Du Plessis, commercial director at SPARK Media. “Guzzle began working closely with SPARK Media earlier this year to enhance our online catalogue advertising presence and by joining forces, our advertisers are reaping enormous benefits.”
In 2013, Dealfinder was borne into the Caxton CTP stable, to complement its local newspaper inserts, and reached success within months; however the practical business move was to join these effective platforms.
“In order for consumers to enjoy a browsing experience that exceeds what neither could offer as a single entity, Guzzle and Dealfinder will be serving as one online catalogue aggregator under the Guzzle brand,” says Du Plessis.
“This means more catalogue platforms for our advertisers and retailers, and a stronger focus on the end user experience,” confirms Du Plessis. “For now, Guzzle will be used as the user interface for both audiences,” he adds.