Through this offering, businesses have access to an array of digital marketing services as well as expert digital advice. This allows the business owner to focus on what they do best - running their business – while the digital marketing efforts are managed by Digital Briefcase.
The new division is headed up by general manager, Kristin Louw, and working alongside her are digital experts Dumisani Ndhlovu, Tamlyn Barker and Melissa Simpson.
“Digital Briefcase offers a 360-degree marketing toolkit to SMEs, at a time when they begin to promote their products and services online,” says Louw. “We aim to serve the digital marketing needs of all South African businesses regardless of their size, helping them build profitable and engaged audiences.”
Central to the Digital Briefcase offering is the design and hosting of professional, user-friendly, responsive websites. “Websites are the core of any online presence and the foundation for future marketing endeavours,” says Louw. “We can offer our clients a custom designed website within days. We work on a ‘do it with me’ model that allows businesses to have a professional, effective website built for them whilst updating their own content as they wish.”
With a full-service offering including customised design, copywriting and affordable hosting, as well as a monthly managed content update service, Digital Briefcase can offer it all. Quick turnaround time, high quality, easy online maintenance and accurate reporting systems are all features that make the Digital Briefcase website offering for SMEs unique.
From there, a business can utilise awareness driving platforms, such as display and video advertising. Digital Briefcase also offers search engine advertising through Google Adwords ensuring that businesses are found online, as well as social media campaign management on Facebook, Twitter, Instagram and YouTube. Programmatic buying on Habari Exchange is also on offer.
“We’ve found that while small businesses need digital marketing solutions, it is often seen to be costly and daunting. Digital Briefcase will partner with these companies and assist them in reaching new clientele, enabling previously untapped revenue and relationships,” says Louw.
Other retail solutions include the Store Locator and Local Pages solutions, Localised Video, Retail Advertising Network (RAN) and RAN Offers.