Josephine Buys, CEO of IAB SA says; “The calibre of this year’s Bookmarks entries shows a nation embracing digital in fresh, innovative ways. The overwhelming response to the awards, and the preceding IAB Digital Summit, illustrates that digital is a priority across a multitude of sectors, and that our organisation has established itself as the yardstick for excellence in the field.”

The IAB Bookmark Awards honours individuals, agencies and brands that have achieved excellence in digital creative work and execution. John Dixon is this year’s jury president, with jury chairs Deirdre Ingpen judging the publisher category; Kerry Friend judging the builders category and Felix Kessel judging the marketing panel.

Many of the finalists boasted engaging campaigns and authentic storytelling. Truly connecting to humanity through digital platforms was a dominant theme. Non-profit organisations also feature strongly on the shortlist, which marks a trend of using digital campaigns to do good.

The 2016 awards ceremony will take place on Thursday, 3 March 2016, from 19:00 at the Turbine Hall in Newtown, Johannesburg. 

You can see the full list of finalists here.

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