The tribe is thrilled to announce that it’s expanded its footprint and opened its sixth concept store at the super-regional shopping centre in the eastern suburbs of Johannesburg, Eastgate Mall.
“Over and above bringing respect and success to the professional skin care therapist, our primary objective is to make skin health a reality for as many people as possible. With the opening of more Concept Stores we will be able to bring our goal to fruition, and get more people on their journey to skin health,’ says Cherie Keating, CEO of Dermalogica South Africa.
Dermalogica Concept Spaces represent the brand’s values and vision at their most pure, both to the consumer and trade, through a consistency of the shared language, customs, aesthetics and beliefs that define the Dermalogica tribe and its leadership role in the industry.
The spaces are approachable and accessible. The result elevates respect for the skin care therapist through a shared knowledge of skin health and outstanding customer service.
Dermalogica’s core concepts, the Face Mapping
® skin analysis, Skin Bar
®, Dermalogica core treatments and MicroZone
® treatments are all available at Dermalogica Eastgate, as well as the full range of Dermalogica products.
Face Mapping
®
Throughout Dermalogica’s Concept Stores, the complimentary Face Mapping
® skin analysis will be used as a platform to help educate consumers about their skin, as well as inform them of their best treatment and take-home skin care routines.
The Skin Bar
® is an interactive space for the Face Mapping
® skin analysis, as well as an opportunity for a consumer to experience their recommended Dermalogica products first-hand, and learn how to use them. Skin Bar
® incorporates the functionality of the product pool, where consumers may self-select and play with the products.
Dermalogica Skin Treatments
These treatments form the foundation of Dermalogica’s selection of services, and are truly revolutionary because they’re customised at every step by the skin care therapist, based on the individual’s Face Mapping
® skin analysis.
Dermalogica skin treatments can focus on areas of concern such as ageing, pigmentation, acne, sensitivity and men’s skin health.
Please note that Dermalogica skin treatments are not available at Dermalogica on Wembley.
MicroZone
® Treatments are 20-minute, zone-specific treatments designed to achieve a specific and localised result on the skin.
For more information, visit
www.dermalogica.co.za or phone +27 11 268 0018. Alternatively, connect with them on
Facebook or on
Twitter.