As one of the largest financial service providers in Southern Africa, Old Mutual will be headlining this unique event.

For Old Mutual, it’s an ideal way to connect with customers and potential customers who are either part of the millennial generation or have a millennial mindset as the event combines the three elements that motivate millennials most - music festivals, urban running, and techno-connectivity.

“We have made a significant investment in improving our online customer experience, so this sponsorship with its strong digital personality, in a way, also reflects our increased focus on digital access and convenience,” explains Karen Thomas, Old Mutual head of brand.

WorldSport - industry leading sponsorship, events, and promotion campaign managers - will be launching the South African leg of the festival. Gary Marescia, event director of The Music Run, says, "The rationale behind bringing this event to South Africa was not only to provide running enthusiasts and music lovers with a unique experience but also to solidify South Africa’s appeal in hosting global events and reaffirming Joburg’s position as an iconic city - on par with other international destinations." 

Johannesburg will be one of more than 15 cities across three continents to host The Music Run in 2017.

WorldSport has become synonymous with creating bespoke sporting events and they are always looking to find ways to enhance the South African consumer offering, pushing the envelope and working tirelessly to create events that appeal to a wide audience – from millennials to baby boomers.

The Music Run’s focus on health and fitness also aligns well with our brand, which is about enabling positive futures and helping people achieve financial health and wellbeing.”

The Music Run empowers participants to control the soundtrack of the run by voting for their favourite songs in the build-up to the event. On event day, runners experience the world’s loudest 5km running course, known as The Sound Track. More than 120 speakers play most popular songs across five interactive and music themed zones – pop, rock, old school, hip-hop, and dance. The run will end with the ultimate after-run music festival, which includes DJs, dancers, laser lights, LED screens, chill out zones, giveaways, and more.

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