Once signed up, customers will receive 1GB of data dedicated to Showmax usage, valid for 30 days. As long as the customer remains subscribed to Showmax, another 1GB bundle will be allocated at the end of the first and second months, taking the total data allocation to 3GB over three months.

The data bundles apply to both Showmax Premium and Showmax Select customers.

Chris Savides, head of Showmax Africa, says, “Internet TV is taking off - it makes so much sense if you’ve got a smartphone or tablet to stream and download TV shows and movies whenever and wherever you want. What we’re finding, though, is that data can be an issue for some customers, and that’s why we decided to try including it in the purchase price. For a single monthly fee, you know exactly what you’re getting with no worry. Importantly, we’ve applied this retrospectively to existing customers who signed up through Vodacom, so nobody misses out.”

Using the most data-efficient download setting, 3GB of data is enough to download up to 35 episodes of 20-minute shows. If the same 20-minute shows are streamed using the most data-efficient setting, this data would be enough to watch approximately 30 episodes.

“We want to take data out of the equation for customers and this promotion is just one approach that we’re trying. We’ve got more in the pipeline. Our ultimate goal is to make Internet TV accessible to as many people as possible,” concludes Savides.

For more information visit www.showmax.com. Alternatively, connect with them on Facebook or on Twittter.