Afrikaans music enthusiasts can look forward to a magazine dedicated especially to Afrikaans music with Huisgenoot Tempo, an exciting new offering from South Africa’s top selling Afrikaans weekly magazine, Huisgenoot. On sale from 27 November 2008, this new stand-alone music magazine will echo Huisgenoot’s reputation as the authorative magazine regarding Afrikaans music and artists.

Huisgenoot Tempo is aimed at Afrikaans music lovers of all ages and everyone from seven to seventy will find interesting articles about Afrikaans artists from all genres. The magazine will focus on the full spectrum of Afrikaans music, from popular Afrikaans artists to a behind-the-scenes glimpse of the Afrikaans music industry. An extension of the steadfast Huisgenoot trademark, Huisgenoot Tempo is a high-quality magazine featuring intelligent and in-depth articles with a strong visual impact.

Features for the launch issue include the great Afrikaans music icons of our time, stars of 2009, the greatest Afrikaans lyricists, revealing yet interesting profiles of leading artists, a test-your-knowledge of Afrikaans music quiz, and much more.

Esmaré Weideman, editor of Huisgenoot, You and Drum and now also Huisgenoot Tempo, says that with the dramatic growth of Afrikaans culture and music in South Africa, the time is right for a magazine entirely dedicated to the country’s Afrikaans music artists. “We have always supported our local artists passionately and we hope that Huisgenoot Tempo will play a part in the continual growth of the Afrikaans music industry,” concludes Weideman.

Willem Breytenbach, publisher of Media24 Family Magazines, says Huisgenoot Tempo will focus on entertainment and will provide readers with information on the topics that they are really interested in. “We are very excited about this new project and with the Huisgenoot brand already being a household name, we are positive that Huisgenoot Tempo will be a big hit with readers,” says Breytenbach.

Huisgenoot Tempo will be published quarterly and the launch issue will be on sale as from end November 2008, in time for Christmas. The magazine will be bagged with an Afrikaans CD containing 10 brand new tracks from South Africa’s top artists such as Kurt Darren, Nicolis Louw, Andriette Norman, Sarah Theron, Die Campbells, Ray Dylan and Gerrie Pretorius. These tracks were part of Huisgenoot’s first songwriting competition for which more than 2 000 songs and lyrics were received. This will make the ideal gift or collector’s item. The initial print run stands at 75 000 with a cover price of R25.00.