4DX at Nu Metro Emperors Palace will feature an 84-seat cinema and will be open to the public from Friday, 9 June. Audiences will no longer just watch movies, but can now significantly enhance their Nu Metro cinema outing with 4DX effects being added to target all senses, such as wind, motion, water spray, scent, and lightening.
4DX is exclusive to Nu Metro Cinemas in South Africa. Driven by overwhelming public demand, this new 4DX cinema at Emperors Palace is the second such cinema for Johannesburg, the third for Gauteng, and the fifth 4DX cinema in South Africa. South Africa has one of the highest densities of 4DX cinemas in the world, and Nu Metro is also pleased to offer moviegoers the cheapest 4DX tickets in the world.
The new 4DX cinema for the east of Johannesburg follows on the success of 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), Hyde Park (Johannesburg), and, most recently, Menlyn Park (Pretoria).
“As one of our most popular cineplexes, Nu Metro at Emperors Palace is located within one of South Africa’s most popular tourist destinations. 4DX will give local moviegoers and visitors wanting to experience this very unique and exclusive cinema outing an opportunity to view movies on a whole different level. These world-class cinemas add a new dimension to popular blockbusters, to establish a one-of-a-kind trip to the movies. 4DX transports the viewer to get as close to experiencing the action on-screen as you can get.” says Nitesh Matai, Nu Metro Cinemas managing executive.
“We are incredibly excited about the launch of 4DX at Nu Metro Emperors Palace. This is the next step in cutting-edge cinematic technology and we’re thrilled to offer this extraordinary multi-sensory cinema experience as an additional entertainment option to our visitors," adds Dave Milne, Peermont Hotel and resort executive.
Nu Metro’s 4DX cinemas feature seats move in sync with every single scene of action on-screen, driven by a computerised Servo motoring system in each seat (not hydraulics), allowing for realistic movement simulations – from racing a car, to falling through the sky or drifting on the ocean. Cinemagoers can feel the wind in their hair, sprays of water, or blasts of air hitting them from specialised effect systems installed in front of them. They can also smell the scent of the scenes on-screen – from flowers to burning rubber, the ocean, or a fire.
Recent films such as Disney’s Beauty and the Beast
, Fast & Furious 8
, Guardians of the Galaxy Vol. 2
, and Pirates of the Caribbean: Salazar's Revenge
come to life with 4DX. Future blockbusters lined up for 4DX include Wonder Woman
and The Mummy
. Filmmakers work in close conjunction with the 4DX team of innovators to encode effects that represent the creative vision of the film’s director and producers.
The films screened in 4DX are projected in HD/2D and digital 3D on a silver curved wall-to-wall screen. Its audio system is the upgraded Dolby CP750 with 7.1 full surround sound. The Barco projector used in the cinema also uses an enhanced lamp for a brighter picture in both 2D and 3D.
For more information, visit www.numetro.co.za
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