“We acknowledge that there have been multiple changes across Primedia Broadcasting stations since the beginning of the year, and we want to state that these changes are neither haphazard nor reactionary,” says CEO, Omar Essack.

"We undertook a major research project as my first order of business as the new CEO at the start of 2017, and the changes that are happening now are as a result of the outcomes of these studies,” he adds. "We remain premium brands with premium audiences and the work we are doing on line-ups will strengthen this positioning." 

New addition to KFM Breakfast

KFM has named Sherlin Barends as the co-host of the station’s new breakfast show with Darren 'Whackhead' Simpson. Barends is a well-known media personality who joins KFM from Good Hope FM. Simpson and Barends will be joined by Sibongile (Sibs) Mafu on traffic and sports.

“We are all mindful that this show is about the audience, and connecting with the listeners in a way that makes them feel really good as they start their mornings,” adds Trish Taylor, CEO of Primedia Broadcasting Western Cape.

She adds, “We believe the chemistry between these three will translate to the people of the Cape and create a breakfast show that will generate 'talkability' and loyalty in the region." 

947 welcomes a new voice

Ayanda 'MVP' Mdluli will take over the weekday 10:00 to 13:00 slot from Stacey Norman. Mdluli joined 947 recently from Yfm, and has been hosting the Saturday afternoon show.

The station says goodbye to Norman, who started her career with Primedia Broadcasting as a teenager on KFM. “Stacey has built a strong personal brand on our stations and her career is taking off, with national exposure as a co-host on the prime-time TV show, The Voice. We wish her the very best and will be following her success closely,” says 947 station manager, Ravi Naidoo.

947 will reveal further changes to the station’s weekend line-up in the next few weeks.

The changes on KFM and 947 will come into effect on Monday, 3 July.

For more information, visit www.primediabroadcasting.co.za. Alternatively, connect with them on Twitter.