Media24 announced its annual financial results. VIA’s Afrikaans prime-time viewership grew by 44% over the past financial year, as measured by the Television Audience Measurement System (TAMS).
The channel, with its focus on food, relationships, and style, reached 30% of DStv’s total Afrikaans viewership, according to viewer measurement system DStv-i. It is now also the third biggest Afrikaans channel in South Africa on DStv and is gaining commercial traction too, exceeding its first-year revenue targets.
"We are thrilled that we had almost a quarter of a million viewers daily per TAMS by the end of March," says Izelle Venter, VIA’s channel head. “We have built a unique, recognisable and loved entertainment brand with the support and expertise of our Media24 colleagues in a short period of time."
With one South African Film and Television Award and four out of a possible five ATKV-Mediaveertjie awards, VIA has also earned an industry nod of approval. Top performers include food reality shows Kom ons braai and Laat die potte prut, as well as the reality show Bobby en Karlien: In jou skoene.
Successful TV shows integrating Media24 brands have also made brand journalists popular, such as SARIE food editor, Herman Lensing, in Inspirasiekos met SARIE and WEG! writers, Erns Grundling and Toast Coetzer, in WEG! Agterpaaie.
For more information, visit www.viatv.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.