Having worked as deputy editor on COSMOPOLITAN South Africa prior to taking on the position of head of commercial content in Associated Media’s commercial hub a year ago, Meadows comes to the role with experience and insight into the minds of Millennials.
"The role of a modern editor has evolved tremendously," says Kim St Clair Bodden, senior vice president and editorial director at Hearst International. "Creating engaging content is essential – but equally as important is the ability to reimagine that content, and make it relevant across different platforms. Holly is innovative and imaginative, with a deep understanding of the print, digital, and social environments, and we’re happy to welcome her back to COSMOPOLITAN South Africa."
Associated Media Publishing’s CEO, Julia Raphaely, adds, "Holly is really deserving of this appointment. It has been her dream to edit COSMOPOLITAN, and I am sure she will flourish in this role. We are excited to see where she leads COSMOPOLITAN in South Africa."
"I’m absolutely thrilled to be appointed as the new editor of COSMOPOLITAN South Africa," says Meadows. "We’re at a really interesting tipping point in the magazine publishing landscape, and I’m excited to take COSMO into its next phase as a digital, print, and experiential pioneer in the South African market. As a Millennial myself, I know that the COSMO reader demands her editor to think, create, and innovate at a dynamic pace – and I’m looking forward to taking on this challenge."
The appointment is effective from Saturday, 1 July. Meadows takes over from Kerrie Simon-Lawrence, who will be returning to Australia.
For more information, visit www.assocmedia.co.za. Alternatively, connect with them on Facebook or on Twitter.