Stephen Watson, managing director of Discover Digital, says, "Now we are able to film and produce events, live stream across multiple channels, handle all the post-production highlights, near-live clippings and short-form clips, manage advertising and graphics, and archive and monetise the content."
EFX Productions, a local company, has been in the television industry for over 10 years, working with staging companies, transmission service providers, and creative directors to film and produce coverage of sporting events and concerts, as well as TV series and documentaries. Its facilities include a high-definition outside broadcast (OB) van and flight case solutions for event recordings and outside broadcasts.
"We have worked with EFX through our involvement in the SuperGP championship over the past four years. They stood out for us in that they were always able to produce great quality content in highly pressured environments, at an affordable price. For niche sports and school sports that do not have big production budgets and are looking at live streaming and video on demand (VOD) as a channel to get their content out to fans, production costs are always a big inhibitor," he adds.
“We are also doing more and more work with individual sports entities who want their own branded VOD services, where we create their dedicated applications and they curate their own content. We have the ability to deliver all the VOD technology applications, and by acquiring a stake in EFX, we now have the ability to provide production solutions too,” says Watson.
Under the partnership, EFX Productions CC will become EFX Productions Pty Ltd headed by its founder, Brendan Marsay. Discover Digital will invest in additional equipment for the EFX business, which will now also have an expanded service offering, including enhanced VOD and streaming platforms.
"Partnering with Discover Digital was the next logical step in the evolution of EFX Productions. As an entrepreneur and business owner, I find there are not enough hours in the day to grow past a certain point," says Marsay.
He concludes, "Discover Digital came on board with a wealth of business management experience and has the resources to effectively administrate and guide the company’s growth. EFX is also able to fulfil a role in Discover Digital’s business model, which would have otherwise been an expensive out-cost. More importantly, the owners of both businesses share a combined vision, and I am excited about the future prospects for both of us."
For more information, visit www.discoverdigital.co.za. Alternatively, connect with them on Facebook or on Twitter.