Places Magazine’s beta editions debuted in April, with two editions used to shape the product into its August edition. "In-flight magazines fulfil a significant role as part of the on-board customer experience," says fastjet spokesperson Hein Kaiser.
He adds, "Editorial mix and brand fit are paired to not only inform and entertain but, as a brand extension product, it also becomes a highly leverageable tool in communicating with our passengers in situ. As a marketing communication tool, a correctly leveraged in-flight magazine adds value well beyond the initial moment of engagement and consumption."
"Not only do passengers take the publication home with them but, in a world where content is king and cross pollination between communication channels are key, the value of quality and enticing editorial and visual accompaniment cannot be underestimated," says Kaiser.
Tshepang Molisana editor of Places Magazine, concludes, "The development of a magazine that appeals cross-culturally and pursues the essence of our continent has been a challenge not only met but satisfied. Our intent is to showcase the richness of Africa’s heritage, the personalities, and the talent that is in abundance. Places Magazine is an open invitation to share in the incredibleness of Africa and is a showcase of the fastjet network and brand."
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