In defining UBs, Effective Measure says, "Each web browser (or device) visiting an audited site is assigned a unique ID to help determine browser uniqueness. This metric displays the number of UBs that visited a site within the selected reporting period." The News24 app ranks as the number one mobile property in South Africa with 4 275 135 UBs, a lead of 3.2 million. 

Other results for include:

  • Sport24 – sports website (1 639 323 UBs);
  • Fin24 – business website (1 477 096 UBs);
  • W24 – style and fashion website (634 236 UBs); and
  • Health24 – health and fitness website (1 131 887 UBs).

Channel24 and Traveller24 are ranked as number two in 'arts and entertainment' and travel website categories respectively. In the 'mobile site' category, the app offerings took five of the top ten spots as ranked by UBs. News24 and Sport24 ranked first and second; Fin24 and Channel24 fifth and sixth; and Health24 took the 10th spot.

Andreij Horn, head of, adds, "It is very gratifying to see how many of our brands ranked either first or in a strong second place because that speaks to our commitment to be useful to our readers in more ways than just the breaking news we are known for. The investment we make in quality journalism shows in the fact that just the audience in the News24 app is larger than the total audiences across all platforms of any of our competitors."

"We believe that an informed populace is the cornerstone of a functioning democracy, which is why we continue to invest in more ways to put our readers in a position to form well-informed opinions about the society we live and operate in, like the live-streaming capability we have now added to the newsroom’s quiver. Our readers reward us with growing engagement, which our commercial partners also find useful. It is a great time to be in a digital business – challenging and rewarding,” adds Horn.

Recently, it was announced that Media24 had once again been named the best media company to work for by the annual SAGEA Employer Awards. These Awards recognise South Africa’s leading graduate employers and Media24 has taken this accolade five times in the last six years.

Websites tagged with the Effective Measure tracking codes as measured by UBs on both PC and mobile between 1 January and 30 June.

For more information, contact [email protected].