The short films will expose stories to more than 300 000 passengers passing through seven national airports – Cape Town, Johannesburg, Lanseria, Durban, Bloemfontein, Port Elizabeth, and George, as well as international flights to Zanzibar.

"In-flight film is a highly visual medium that provides information and entertainment to a high-end traveller market," says Anthony Hinrichsen, commissioning editor of Beautiful News. "We are proud to be aligned with the market leader in the South African domestic airline industry. We are proud to present to this audience the extraordinary South Africans, with all their charm, humility, and sincerity, captured on film."

Beautiful News aims to deliver a story each day that reflects the 'goodness' of the South African people in an authentic way and showcases the untold stories through videos that are published at 16:14 daily on the Beautiful News website.

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