With the Motoring supplement moving into the Sunday Times Lifestyle magazine section of the title, it aims to become an automotive supplement with a big reach in the country.
In its previous format, Sunday Times Motoring was a standalone supplement aimed at the subscriber base of the newspaper. The decision to insert the title into the total print run, within the platform of Sunday Times Lifestyle, is, according to Tiso Blackstar Group, underpinned by reader demand. This is in addition to the aim of further enhancing its look to advertisers. With the move comes a change in moniker – Lifestyle Motoring.
Existing readers will be able to find the virtues of the former supplement are still in tact. "As the Sunday Times, we have been focusing on, and making, huge investments in content in a way we have never done before," says Bongani Siqoko, editor-in-chief of the Sunday Times.
"Our decision to extend the reach of this supplement to the entire run of the Sunday Times is further proof of that. We also realise that there is a lifestyle element to motoring that we have not yet explored. This change will allow us to make motoring exciting for all our readers," adds Siqoko.
Lifestyle Motoring will be edited by motoring journalist Brenwin Naidu, who was appointed the editor of the supplement’s predecessor when it was first launched in September 2015. "There remains a strong appetite for credible, quality motoring content in our car-crazy country – and we are raring to keep it satiated with this exciting new move towards a larger audience."
Naidu continues his duty as the editor of the weekly motoring sections in The Times and Sowetan newspapers, in addition to his role as a contributing presenter on the Ignition television channel, also owned by Tiso Blackstar Group.
The first edition of Lifestyle Motoring will feature on Sunday, 24 September. It will be published in the last edition of each month.
For more information, visit www.tisoblackstar.com.