The Cape Town-based full-service communications, publishing, and content marketing company walked off with Best External Magazine (category A) for South African National Parks’ Wild, a publication supporting SANParks’ Wild Card loyalty programme.
South African National Parks’ Wild also received top honours for Best Newsletter and was runner-up in the Best Corporate Publication category, runner-up in the Best Communication category, and second runner-up in the Best Writing category. The company also won Best External Magazine (category B) for Discover Heritage, the National Heritage Council magazine.
Tip Africa’s Stellenbosch Visio won the Best Communication Award and was a runner-up in Best External Magazine (category A) as well as in the Best Writing and Best Corporate Publication categories. In addition, the company bagged the Best One-off Publication for Ackermans: Your Story. Our History. 1916 – 2016.
Igna Schneider, managing director at Tip Africa Publishing, says her team is honoured to have been recognised for their work on behalf of a range of clients.
"Corporate publications, whether digital or print, are a vital part of the marketing mix and, done well, demonstrate a company’s commitment to giving their customers relevant information delivered with journalistic flair and values," she adds.
"As a vibrant, young company staffed with experienced and creative people, we pride ourselves on coming up with bright and strategic ideas that contribute to our clients’ achieving their objectives," says Schneider.
The creative director at Tip Africa Publishing, Petro du Toit, says the combination of strong journalism and inspirational and innovative design is a key element of the company’s success at the SA Publication Forum awards.
"Aligning creative work with strategic thinking, and powerful writing, means our teams create titles that draw readers’ attention and keeps them engaged with the content. It also helps build connections with consumers. That’s what our clients want and need," she adds.
For more information, visit www.tipafrica.co.za.