Whether via broadcast TV or online, news is increasingly being watched as opposed to read, particularly on mobile phones. NU-Q's fifth annual report shows, for example, that 78% of Tunisians watch news videos on their smartphones on daily basis.
With 365 million mobile subscribers across the MENA region (63% of the population), and with the number of smartphone connections set to triple by 2020 in Africa, according to GSMA study, a demand for news video content is expected in upcoming years.
APO Group says that it is in the interest of both private and public organisations to undertake a 'paradigm shift' in their media communication approach in order to remain relevant to their audiences. Video Newswire® will aim to offer organisations a solution to generate interest among target audiences and facilitate the use of their content by newscasters.
"Within a few hours, APO Group can deploy its production team anywhere in Africa, the Middle East, or around the world to shoot a news video of an event, an announcement, a product, or an offer. We will produce a video perfectly tailored to news producers’ editorial policies and technical criteria so that they can have access to the same quality material they would receive from their own production teams," says Pompigne-Mognard, founder and CEO of APO Group.
"In addition to producing the video, we will also provide distribution to up to 1 000 news TV channels across Africa, the Middle East, and the world," adds Pompigne-Mognard.
APO Group aims to increase smartphone viewership and content shareability by distributing news video content to specific websites, social media platforms and, as the Africa-related content provider for leading phone companies, such as MTN Group, Airtel, Orange and Gloworld, to over 250 million mobile subscribers across Africa.
"Video Newswire® reflects our goal to continuously provide best-in-class solutions in line with local media landscapes. As the leader in media relations in Africa and the Middle East, we are best positioned to assist organisations in understanding audience preferences and attitudes towards the media and alert them to new forms of media communications. News video is a growing trend, and this is just the beginning," concludes Pompigne-Mognard.
For more information, visit www.apo-opa.com. Alternatively, connect with them on Facebook or on Twitter.