"Condriac has always sought to be at the forefront of the digital media industry, identifying and jumping on trends that we see being significant in the future," says CEO of Condriac Keshia Patchiappen.
The Condriac Live initiative was created with the aim of filling a gap in an untapped market. The agency has created a full-time TwitchTV channel managed by Kyle Singh.
Together with a production team, there has already been an investment into the Twitch stream, with production equipment being purchased and, according to Condriac, sponsors are eager to get on board.
Singh adds, "I'm honestly living in dreamland at the moment, as being a streamer has been one of my goals for the longest time. I’m thankful for Condriac’s investment into this project and I’m eager to succeed."
Despite the channel being live for one month, the team has been approached by Twitch for Affiliate status, allowing users to donate or subscribe to the stream, thus creating a revenue channel.
Singh and the streaming team have also held the first 24-hour live streams, where gamers stay up all night and all day to showcase new game releases.
Gary Meyer, Condriac’s managing partner, says, "As the first movers, we are provided with an incredible opportunity to reach an enormous database of like-minded consumers. Through the Twitch platform, we believe there is unlimited potential to reach with audiences like never before. Condriac will be announcing Condriac Live’s first official sponsors soon."
You can tune into the Condriac Live stream here.
For more information, visit www.twitch.tv.