"Over the past 11 years, our team has learned that one of our biggest success factors is our ability to put our community first. According to We Are Social’s Digital in 2017 report, an average South African spends a significantly longer portion of their day engaging with digital than with any other medium," says Liezel van der Merwe, managing editor at INTIEM.
"INTIEM has been in the digital space for many years, and we are already frontrunners in digital content publishing. With 187 000 fans on Facebook, we are outperforming popular women’s interest Afrikaans titles. Our website reached more than 68 000 unique visitors last month," she adds.
"These statistics aren’t just a popularity contest and it can be directly attributed to our visitors engaging with quality content, competitions, banners, and other pieces of inspiration. The next logical step in our digital evolution is to make sure our content is available to people on their preferred devices and platforms," says van der Merwe.
"We’re passionate about the content we produce and we’re passionate about all things digital. Our online community is actively engaged on all our platforms and being able to deliver content to them quickly, getting their feedback, and opening ourselves up for more dialogues through more points of contact is one of the ways that we’re future proofing our business. For our advertisers, we’re closing the gaps and boundaries that exist between their brand’s message and their ideal customers," she adds.
"We are now in a digital society, and our methods must be adapted. Today’s marketing and communications are digitally focused, multi-channelled, dynamic, interactive, data-driven, and available all day, every day," concludes van der Merwe.
For more information, contact [email protected] or visit www.intiem.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.