SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund. According to PMG, alternate or non-GLA spaces are becoming top revenue generators for property developers and mall managers.

Carmen Collison, retail asset manager at SA Corporate, says, "Focusing our non-GLA efforts with partners that can drive growth in this area is paramount. As with anything, a focused approach ensures that we are able to understand the operational dynamics, revenue streams, and where the growth opportunities lie within this space."

Collison adds, "The non-GLA scope is diverse and cuts across all areas of our core business. It is refreshing to partner with a team that sees beyond the traditional scope of non-GLA, and we look forward to pioneering new concepts and initiatives that will see our revenue growth in this area." 

Mzukisi Deliwe, deputy CEO of PMG, says, "PMG has a credible track record of managing property owners’ rights and associated revenues, having won media rights from PRASA, ACSA, Vukile, and Anaprop."

"Our award-winning team is looking forward to extending its know-how and skillset into the commercial and landlord space, where we will focus on innovating and extracting maximum revenue from the available assets," Deliwe adds.

"When considering proposals, Mall Ads™ was found to be the only potential service provider that presented beyond mall media and could fully comprehend the scope of non-GLA revenue generation within the retail property environment," says Andile Rapiya, Broll national marketing manager, SA Corporate Portfolio.

Deliwe says Mall Ads™ aims to unlock business opportunities across the group and create additional value for property owners. "It is refreshing to be working with an award-winning property owner and a management company that are keen to innovate the approach to non-GLA management as one of collaboration and teamwork," he says.

Deliwe adds, "We are excited and honoured to be working with SA Corporate and Broll. Our aim is to look beyond media sales, with an emphasis on value-added services and digital IT infrastructure."

"We intend to focus on growth strategies that will provide holistic solutions for landlords and property owners, extracting maximum revenue from their assets through innovation while creating fresh, exciting new content platforms for blue-chip brands and traders alike," concludes Deliwe.

For more information, visit www.provantage.co.za. You can also follow @ProvantageSA on Twitter.