Through music, fashion, art, urban culture, and sport-specific content, C.S.A.’s The Wire aims to bring millennials an insight into the constant evolution of Africa’s creative landscape while also highlighting trends and talent across the entertainment industry.

In the content-sharing partnership, an on-going series of articles from The Wire will be published in Independent Media’s print publications, including Cape Times and Cape Argus as well as IOL online.

In 2017, readers had access to a number of interviews from The Wire, which also included features on some of Africa’s next generation influencers selected from C.S.A.'s quarterly influencer report, On The Radar.

"We live in a period marked by collaboration. Never before have we seen such a dynamic interaction in the creation, sharing, and marketing of content and products. Integrated partnerships such as this are the future for any successful business in the digital landscape," says C.S.A. director Davin Phillips.

"It’s an exciting time, where brands can equally benefit from each other’s strengths. In this instance, The Wire benefits from an extended readership while sharing one-of-a-kind content with Independent, for the sake of a common goal: to give African artists exposure and a larger voice." 

Moreover, the content partnership aligns with C.S.A.’s broader creative strategy, aiming to help grow the African entertainment and media marketplace.

Since its inception a little over a year ago, The Wire has crossed borders from South Africa into Ghana, Kenya, Nigeria, Namibia, and Uganda.

Locally, The Wire has built relationships with award-winning artists such as AKA, Nasty C, Cassper Nyovest, Kwesta, Da L.E.S, and other personalities such as Bonang Matheba, Nomuzi Moozlie Mabena, and others.

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