media update’s Aisling McCarthy looks at the difference between these two technologies.

As technology continues to develop, more and more businesses are starting to invest in digital offerings. VR and AR offer businesses a way to engage consumers by using exciting, immersive technology.

Although AR and VR technology is quite similar, there are some differences.

Find out exactly what each of these technologies offer:

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Technological advances have changed the way marketers do business. In order to succeed, keeping up with the latest tech is a must. Find out more in our article, Advertisers must think differently as non-agencies and AI disrupt the industry.