The appointment follows a search process by the nominations committee, during which external and internal candidates were considered.

Essack has, to date, served as CEO of Primedia Broadcasting, the largest division within the Primedia Group, since January 2017. Since joining Primedia Broadcasting, Essack has led the re-positioning of the groups’ radio assets with a new programming strategy and a focus on sales and creative solutions for clients.

Essack will oversee the growth of Primedia’s flagship brands, which include radio stations 702, 947, KFM and CapeTalk. Essack joined Primedia Broadcasting from Kagiso Media, where he was deputy CEO. He has a total of 28 years of media industry experience.

Essack will aim to provide world-class content and advertising channels and continue to expand the business in and outside South Africa.

Phumzile Langeni, chairman of Primedia Group, says, "The board is delighted that a person of Omar’s experience and calibre has been appointed to the role of CEO. Omar’s proven media expertise and strong management skills across a range of senior executive roles make him an excellent CEO candidate, and highly qualified to take the company forward."

"The board looks forward to continuing to work with Omar to build on the strong momentum that has been created with Roger Jardine at the helm. We thank Roger for his service to Primedia, and wish him well in his new role as chairperson of the FirstRand Group," adds Langeni. 

Essack says, "Primedia is a great company with exceptional brands, a strong market position and a unique culture. Our exceptional people are well placed to tackle the many opportunities that Africa’s dynamic and fast-growing media markets represent."

"I am honoured to have been appointed to succeed Roger, who has achieved so much in his time leading the business. Primedia is now well placed to deliver on the next phase of growth, and I look forward to working closely with Phumzile, the board, my colleagues, our talent and customers to achieve this "

Primedia is in the process of finalising its leadership plans for Primedia Broadcasting.

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