According to PAMRO, the media and entertainment industry in Nigeria is expected to generate a revenue of up to $2.8-billion between 2016 and 2021.

The theme for the 2018 conference is 'A Billion Africans, The Billion Dollar Media Question, Media Data and Analytics for Change', which will aim to explore a 360% view of how to effectively use media research and measurement to drive relevance, creativity and innovation in advertising and media planning.

Event details can be found below:
  • Date: Sunday, 26 August to Tuesday, 28 August
  • Venue: Radisson Blue Hotel, 38 to 40 Isaac John Street, Ikeja GRA, Lagos, Nigeria
  • Theme: ‘A Billion Africans, The Billion Dollar Media Question, Media Data and Analytics for Change’
The cost to attend the conference is:
  • R6 500 ($540) for PAMRO members
  • R7 500 ($625) for non-PAMRO members, and
  • R5 000 ($415) for day visitors.
Rooms are limited to 100 and the total delegate numbers are just over 200. Early bird discounts apply.

Delegates should book accommodation with the Radisson Blu Hotel, Ikeja Lagos. They can contact [email protected] to do so.

For more information, visit www.pamro.org. You can also follow PAMRO on Facebook or on Twitter.