The overall goal of the MOST Awards is to inspire media owners and media agencies to improve the efficacy of their businesses through service performance.

The Awards aim to celebrate excellence in the media industry and encourage healthy competition and, as a result, better performance.

"The past decade has been a period in which the media sector has undergone enormous changes," says Sandra Gordon, CEO of Wag the Dog Publishers and founder of MOST Awards.

"The digital revolution, or evolution, has had a profound effect on media agencies and media owners. From revenue models and the role of data to multi-platform, 24/7 content generation and ad-tech developments such as programmatic buying and trading desks, the media terrain is vastly different from when we founded the MOST Awards 10 years ago," adds Gordon.

"The MOST Awards not only celebrates the top players in our vibrant industry but creates a benchmark from which industry players can continuously learn from each other, re-evaluate and improve their services," says Gordon.

What the industry has to say about MOST

"We have felt the impact of being part of the MOST Awards in so many ways. It’s so good [that] one is tempted to not share it. If you are involved in our industry, it’s just a no-brainer," says Paul Middleton, managing director of Ebony & Ivory.

"Being able to partner with the MOST Awards has allowed Carat to build more effective relationships with the media owners, and have a better understanding on what they require from media agencies," says Celia Collins, managing director Carat.

"Sandra and her team have done a phenomenal job in increasing awareness and understanding the relationships between media owners and media agencies. Here’s to the next 10 years of the MOST Awards," adds Collins.

"What excited me from the very start [was] when Sandra Gordon pitched the idea for the MOST Awards, which provided an opportunity to benchmark the industry. Being the first award of its kind, it caught our attention because it could really add to the betterment of the entire industry," Collins says.

"We continue to sponsor the Awards because they continue to grow and improve every year. It’s about getting back [information] and getting better," says Ané Honnibal, general manager, Ads24.

A variety of sponsorship packages are still available for the MOST Awards. Sponsorship of specific awards can be packaged to include online advertising before, during and after the event, as well as activations at the Awards.

The bar and food area are both available for sponsorship, as are activations such as photo booths and pop-up bars, bags, goodie bag items, branded waiter bibs and name badges.

Participants can download their ticket application and submit their completed form online, or download and email it to charleen@wagthedog.co.za.

To vote for the 2018 MOST Awards, click here.

For more information, or to sponsor the MOST Awards, contact sgordon@stonesoup.co.za or melanie@ifeelgood.co.za.