Patel joins Media24 from Old Mutual where he has served in several senior positions over the past 17 years, most recently as CFO of Old Mutual Wealth & Investments.

Prior to this, he was CFO at Old Mutual Investment Group for eight years and also held positions at Old Mutual Corporate Finance.

"We’re thrilled to welcome such an accomplished CFO to our management team," says Media24 CEO Esmaré Weideman. "Given his proven track record, we are confident that Mobasheer will fit in well with our fast-paced business, especially as we continue to explore new areas of growth and development."

Patel says he’s excited at the prospect of joining Media24 at this juncture of the company’s expansion. "I look forward to working closely with the management team over the next few years to unlock new opportunities," he says.

Patel holds a BCom degree from the University of the Witwatersrand as well as a higher diploma in auditing and a BCom honours degree from the University of Johannesburg.

He completed his articles at Tuffias Sandberg before joining Old Mutual Corporate Finance, eventually assuming the role of senior corporate finance manager. According to Media24, he qualified as a chartered accountant in 2001 and was among the top 10 students who qualified that year.

For more information, visit You can also follow Media24 on Facebook or on Twitter.