The partnership will aim to bring the Rugby Africa Gold Cup competition to almost one million Getty Images customers.
The Gold Cup is Rugby Africa’s flagship competition. It aims to gather the best six teams on the continent (Namibia, Kenya, Uganda, Morocco, Zimbabwe and Tunisia) and matches are played in a league format, with the final match taking place on Saturday, 18 August.
The winner of the tournament will book a place at the Rugby World Cup in Japan in 2019.
"Sports coverage is the company’s DNA, so it is exciting to be partnering with APO Group and Rugby Africa to boost the exposure of this great competition," says Lee Martin, SVP, global strategic development, Getty Images.
"We pride ourselves on capturing spectacular images of the world’s most important sports events, which we deliver to customers in record time, so are looking forward to supporting the fastest-growing sport in Africa and helping to bring the Africa Gold Cup to the global stage," adds Martin.
The president of the World Rugby African association: Rugby Africa, Abdelaziz Bougja, adds, "The Rugby Africa Gold Cup gathers the best of African players. Each game is an unforgettable experience; not just for the teams involved, but for sports lovers everywhere."
"This year, thanks to our main official sponsor, the APO Group, and thanks to Getty Images, we have a fantastic opportunity to show the world what African rugby is all about," Bougja says.
"The more we collaborate with APO Group, the more we are able to explore creative opportunities and elevate African rugby’s exposure internationally. The outcomes have been better than we ever expected," Bougja adds.
APO Group founder and CEO, Nicolas Pompigne-Mognard, says, "Getty Images is the world reference when it comes to high-quality visual content, especially in the field of sports photography. Their support in putting a spotlight on African Rugby is invaluable."
Getty Images is already displaying images from the early matches of the 2018 Africa Gold Cup.
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