The new platform offers both retailers within malls, as well as national and international brands, the opportunity to drive price, place and product.
Mall TV™ is the first of its kind in South Africa and will aim to raise the bar in terms of innovation and advertising opportuneness and influence within the mall environment.
Mall TV™ fits in the shopping journey and effectively disrupts, aiming to bring consumers content that is relevant and brand messaging that is influential.
The growth of digital networks internationally has been phenomenal with digital networks touted as the new mass media. Research projections show that DOOH revenues will account for one-quarter of global OOH revenue by the year 2020, with digital revenue penetration in South Africa achieving 33.1%. South Africa will experience the highest rate of digitisation in Africa, also exceeding several European markets.
John Faia, general manager at Mall Ads™, says he is excited to be bringing Mall TV™ to clients and brands seeking alternative, engaging ways to converse with consumers.
"Digital media growth is outpacing conventional media platforms, and the proliferation of DOOH is making it easier to present dynamic campaigns to consumers. Mall TV™ offers an innovative way to build brands and grow reach and frequency in an ever-fragmenting media landscape. What’s more, Mall TV™ flights within the mall environment, the last point of influence before a consumer makes a purchase."
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