D'Oliveira takes over from Omar Essack, who took up the role of Primedia Group CEO in April.

"Primedia is delighted to have Eric at the helm of our broadcasting division. He brings a wealth of business experience, leading some of the best advertising companies in the country," said Essack.

"I have no doubt that he will significantly enhance our customer-centric approach and drive our iconic brands to greater success," he adds.

D'Oliveira brings experience in the advertising industry, having served as managing director at FCB Cape Town for the last five years.

After completing his honours in industrial psychology, D’Oliveira joined Ford Motor Company in 1993 where he honed his marketing, brand and communication skills in various roles.

In 2000, he joined Ogilvy and Mather Cape Town where he oversaw Audi, Sun International, Cadbury, South African Breweries and the Sunday Times. A year after he joined the agency, he was appointed to the board of directors and later promoted to deputy managing director.

He later joined BBDO in 2007, where he served as the managing director for seven years. During his tenure, the agency won the APEX Grand Prix award and a number one ranking at the Creative Circle Awards.

D’Oliveira concludes, "I am incredibly excited and thrilled to be joining an excellent company with fantastic brands. I look forward to adding new chapters to a success story." 

For more information, visit www.primediabroadcasting.co.za. You can also follow Primedia Broadcasting on Twitter.