The magazine reaches 2.133 million people per month and, according to recent Smart Shopper research, readers spend up to 70% more on Pick n Pay products than non-readers.

"Fresh Living has long traded on the legacy of trust and respect that Pick n Pay enjoys from the South African public," says editor Justine Drake. 

"That, coupled with content that addresses the very real need for us to feed our families as efficiently and affordably as possible, has resulted in a much-loved magazine that enjoys enormous brand loyalty," she adds.

"Based on this, products featured in Fresh Living, whether on ad pages or in editorial, enjoy the halo effect of that trust," says Drake.

Research into Fresh Living readers, conducted by independent firm 5one, showed that there’s been an increased sales uplift for advertisers across October, November and December 2017.

The stats support Drake’s claim:
  • Skip Detergent up by 167%
  • Cadbury’s Chocolate up by 66%
  • Ceres Juice up by 42%
  • Bakers Provita Rice Cakes up by 181%
  • Canderel Sugarly up by 171%
"Fresh Living magazine continues to go from strength to strength. This can be seen by the fact that, every month, 500 000 Smart Shoppers rush into Pick n Pay to grab a copy of the magazine," says Michelle van Schalkwyk-Haley, head of brand, Pick n Pay.

"I believe that this is down to the quality and relevancy of the content, and the easy, accessible recipes. Fresh Living is a brilliant representation of the Pick n Pay brand and continues to be one of our most fundamentally important marketing tools," she adds.

"The John Brown team understands the South African consumer, and this is what makes their work so powerful," van Schalkwyk-Haley concludes.

Look out for the October issue’s new look, in-store on Wednesday, 19 September.
For more information, visit www.picknpay.co.za or www.johnbrownmedia.co.za