"When companies place recruitment ads, they need to understand that the look, feel and wording of their ads are a representation of their corporate brand," says Reardon Sanderson, GM of group sales and marketing at Tiso Blackstar.
"Agencies that place ads without creative forethought can cheat themselves, and potential candidates, out of great opportunities by not properly showcasing the exciting possibilities on offer in their organisation," Sanderson adds.
"As a media group, we offer significant guidance to our clients as to how to best profile their organisations so they receive the highest quality applications," Sanderson says.
According to Tiso Blackstar Group, the costs of replacing and appointing new talent can have significant bottom-line implications for businesses, which makes it imperative for HR to bring the most suitable hires onboard from the get-go – and an effective print recruitment ad is the first step in a successful process.
"With this in mind, it’s that time of year where we once again recognise the achievements of the recruitment industry at the annual AMARA Recruitment Awards, where the creative newsprint categories for the public, private and education sectors are being hotly contested yet again," Sanderson adds.
Members of the public can vote for their favourites here.
Voting closes at 17:00 on Friday, 28 September. The winners will be announced at an awards dinner on Saturday, 17 November in Hydepark.
For more information, visit www.tisoblackstar.com.