With the new Sawubona, readers can expect a complete redesign of the print magazine as well as a 'ramp up' of the digital offering. 

Desireé Johnson, managing director of Mikateko Media, says, "Research shows that travellers place an increasing value in online information when making their travel choices."

"Our digital focus for Sawubona will be based on a targeted, intelligent content distribution strategy with the aim of providing prospective travellers with information that adds value and helps them with their travel planning," she adds.

The agency has a background within the in-flight publishing sector and aims to bring this experience to the editorial front. Desireé Johnson says that as media moves from the information to the reputational age, Mikateko Media will prioritise stories from real people and real travellers.

Johnson and her team will aim to stimulate positive conversation around South Africa and SAA by showcasing the country’s talent and offerings to both local and international travellers.

"This pitch was a tough race and, as known, many runners take part in a race, but only one wins. I believe we ran the race in such a way as to win the prize. It also takes a village of talented people to win an account like Sawubona, and I salute everyone who gave their all," says Johnson.

Tlali Tlali, SAA spokesperson, adds, "Sawubona is an award-winning and well-established title that deserves to take further flight. We are pleased to be entering a new partnership and trust that the new publishers will continue to provide compelling content to our discerning customers and take the magazine to new heights."

For more information, visit www.mikatekomedia.co.za. You can also follow Mikateko Media on Facebook or on Twitter.