“We are seeing an increasing number of brands placing greater importance on understanding what their media coverage means, rather than simply seeing the clips themselves,” says Anja Cavanagh, team leader at brand and media intelligence agency Focal Points.

As the amount of available data increases in our day-to-day lives, the problem is this: How do you make sense of it all, and how do you find what is relevant to you in as little time as possible? The answer is media analysis.

Media analysis allows businesses to uncover insights from their data and adapt their strategies according to what the data reveals.

“With today’s technology, businesses can be mentioned in hundreds of media sources, which makes it hard for them to keep up,” Cavanagh says. “Focal Points gathers the data and extracts the information that you need and delivers it in easily-understandable reports.”

The analysis solutions cover everything from social media mentions to trends in the media, competitor analysis and weekly newsletters.

“We work with all our clients to find out exactly what insights they require. Then we tailor our reports to ensure that they fit the exact specifications of each business. This means that every report is unique and that the metrics vary according to each client's specific needs,” says Cavanaugh.

Focal Points recently launched its website, www.focalpoints.co.za. Visit the site to find out more about the personalised media analysis solutions on offer. 

For more information, visit www.focalpoints.co.za. You can also follow Focal Points on Twitter or on LinkedIn.