John Brown Media South Africa has also been nominated for the category Most Effective: Retail, Fashion and Beauty for Pick n Pay’s Fresh Content and Best B2B Print Experience for Old Mutual Corporate's Wisdom.

"We are extremely proud of Justine and what she has achieved by producing accessible, engaging content for Pick n Pay that has led to a measurable increase in shopper loyalty, brand awareness and size of basket," says Lani Carstens, managing director of John Brown South Africa.

Since launching Fresh Living magazine on behalf of South African retailer Pick n Pay almost 11 years ago, Drake has curated the brand and its print and digital extensions into a food authority, growing the initial 50 000 print run to its current 500 000 copies monthly, with 2.1 million readers.

Drake has won multiple local and international awards in the world of food and media in South Africa and oversees other award-winning titles within the John Brown stable, including Old Mutual’s Mindspace, Life Healthcare and BMW and MINI.

The Pearl Award for Content Director of the Year is awarded by The Content Council, which has been celebrating excellence in content marketing since 2004.

The Pearl Awards received entries from over 92 companies globally, and the awards ceremony will take place on Saturday, 7 December in New York City.

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