‘Print versus digital’, ‘print is dead’, ‘digital is the future’ – when will the battle end? These mediums have been pitted against one another since the dawn of the digital age. Despite predictions of some doomsayers, print is not just surviving – it’s thriving. But so is digital. So who comes out on top?

At media update, we want to know if it’s possible for these two mediums to coexist. And even more than that, if they could work together.

Here’s a look at the relationship between print and digital:

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In the world of business-to-business, print is thriving. But why is it that so many brands are moving away from digital and back to print? Find out in our article, Three reasons why print is thriving in B2B.
*Images courtesy of freepik