Taking Gold, the Sanlam Centenary magazine was one of a series of publications produced for Sanlam to celebrate its 100th birthday in 2018. Woolworths TASTE magazine took the Silver for the March 2018 edition of the monthly title.
Elizka Ferreira, head of foods marketing for Woolworths, says, "We are immensely proud of the experience that New Media creates for our customers in TASTE, and to have that recognised on the international stage is phenomenal."
New Media says it is thrilled to receive these awards for two printed products. The results reaffirm its belief in print as a powerful solution in the right circumstances.
New Media’s group creative director, Crispian Brown, adds, "Although very different in subject matter, audience and purpose, Centennial and TASTE share a basic DNA for creating great content: a good brief, a client who trusts and collaborates with you, a clear strategy and the best creatives focussing on their craft."
"A good print execution should pique interest irrespective of where people choose to start reading and surprise and delight the more they explore," Brown adds.
Run by the Content Council in the United States, the Pearl Awards receives hundreds of entries and recognises the best in content excellence around the world. The awards ceremony was hosted in New York at Hearst Tower, and agencies from the US, United Kingdom, Sweden, Canada, Australia and South Africa were recognised for their work.
Aileen Lamb, MD of New Media says, “Both Sanlam and Woolworths are long-standing clients of New Media and, in both cases, the relationship of trust allows New Media to push the boundaries of creativity, put the customer first, and invest in quality talent and resources.
"I want to congratulate our clients and thank them and our teams for their relentless pursuit of excellence, and their willingness to always make it one step better. The excellence that has been rewarded in these two products is backed up by a body of varied and excellent of work for both Sanlam and Woolworths, of which we are very proud," Lamb adds.
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