The 'PickMe' campaign is welcomed and supported by its local partners, including Huawei, MTV Base and Digify Africa. Local stars including comedian and singer Lasizwe and singer Nadia Jaftha have joined the campaign and called on users to show their talents on TikTok.
There are five categories of video shooting in the campaign, such as dance, acting, comedy, singing and cosmetics. Entrants need to shoot a 15-second video and then use the #PickMe hashtag as well as tag @tiktok_africa in order to participate in the challenge.
The finalists will be selected based on their video performance. The most popular participants will have the chance to win prizes, including a Huawei Mate 20 Pro smartphone, a day at MTV Base and a once-off presenter opportunity and attendance at a video production workshop delivered by Digify Africa.
"TikTok has definitely evolved into something that everyone loves and uses. It has given creators a space to create more unique content as well as gain a whole new kind of fan base," says Preven Reddy, Imbewu The Seed TV actor and Megazone radio host.
"As a young South African working towards being in the entertainment industry, TikTok has given me the platform to grow my following tremendously. Within six months, my fan base has grown by a whopping 90 000, and not only from South Africa, but the whole world. For me, TikTok is not just a content platform, it is a global community," says TikTok creator Mihlali Nxanga.
The campaign will end on Sunday, 31 March. The list of the finalist will be announced in the app and on TikTok South Africa's Instagram page.
Individuals can download TikTok here.
For more information, visit www.tiktok.com. You can also follow TikTok South Africa on Instagram.